OVERVIEW

This comprehensive digital marketing master course delves into a diverse array of topics, providing a thorough understanding of the digital marketing landscape. It starts by introducing the fundamentals of digital marketing and then progresses to practical skills such as website creation and management using WordPress. 

Website Management using WordPress

1. Installing WordPress: Setting up a WordPress site

2. Theme Selection: Choosing and customizing themes

3. Plugin Management: Installing and configuring plugins

4. Page Building: Using page builders like Elementor or
Gutenberg

5. Content Creation: Writing and publishing blog posts and
pages

6. SEO Optimization: Optimizing WordPress sites for search
engines

7. Security Measures: Protecting WordPress sites from
threats

8. Backup and Maintenance: Regular backups and site
maintenance

9. Keyword Research: Using Ubersuggest and Answer the Public
for keyword insights

10. Content Strategy: Developing a content strategy based on
keyword research

11. Building and managing Sales funnel with cartflow
(understanding upsales and downsales 

 Search Engine and
Generative Engine Optimization

1. Keyword Research: Finding relevant keywords for SEO

2. On-Page Optimization: Optimizing title tags, meta
descriptions, and headings/Off-page SEO

3. Technical SEO: Improving site speed, mobile-friendliness,
and crawlability

4. Link Building: Building high-quality backlinks for SEO

5. Content Optimization: Creating SEO-friendly content

6. Generative AI Optimization: Leveraging AI for content
generation and optimization

7. Analytics and Tracking: Monitoring SEO performance using
tools like Google Analytics

8. Using Answer the Public: Finding questions and topics
related to your niche

9. Ubersuggest Insights: Using Ubersuggest for keyword
suggestions and competitor analysis

 Email Marketing
using Brevo/Mailchimp

1. List Building: Growing and managing email lists

2. Campaign Creation: Designing and sending email campaigns

3. Automation: Setting up automated email workflows

4. Segmentation: Segmenting email lists for targeted
campaigns

5. Analytics: Tracking email open rates, clicks, and
conversions

6. Personalization: Personalizing email content for better
engagement

7. Compliance: Ensuring email marketing compliance with
regulations like GDPR

8. Content Ideas: Using Answer the Public for email content
ideas

9. Optimizing Subject Lines: Using Chatgpt for keyword
insights in subject lines

 Paid Advertising (Meta, TikTok, and Google Ads)

1. Campaign Setup: Setting up paid ad campaigns on Meta,
TikTok, and Google Ads

2. Targeting: Targeting specific audiences for paid ads

3. Ad Creative: Creating effective ad copy and visuals

4. Budgeting: Managing ad budgets and bidding strategies

5. Tracking and Optimization: Monitoring ad performance and
optimizing for better results

6. Retargeting: Targeting users who have interacted with
your brand before

7. Ad Compliance: Ensuring paid ads comply with platform
policies and regulations

8. Keyword Research: Using ChatGPT, Google, and Ubersuggest
for keyword insights in ad targeting

9. Ad Copywriting: Using ChatGPT for ad copywriting
inspiration

 Social Media Marketing using ManyChat

1. Audience Engagement: Engaging with audiences through
social media messaging

2. Navigating Manychat

3. Automated Workflows: Creating automated workflows for
social media messaging

4. Content Sharing: Sharing content through social media
messaging

5. Lead Generation: Generating leads through social media
messaging

6. Customer Support: Providing customer support through
social media messaging

7. Analytics: Tracking social media messaging performance

8. Content Ideas: Using Answer the Public for social media
content ideas

9. Other bot creation

10. Using webinars and a WhatsApp group for sales and marketing

 Content Scheduling using Buffer

1. Account Setup: Setting up Buffer accounts

2. Content Calendar: Creating a content calendar for
scheduling

3. Post Scheduling: Scheduling social media posts in advance

4. Content Curation: Curating content for social media
scheduling

5. Analytics: Tracking social media performance using Buffer

6. Team Collaboration: Collaborating with teams on content
scheduling

7. Content Optimization: Optimizing scheduled content for
better engagement

8. Keyword Research: Using Ubersuggest for keyword insights
in scheduled content

9. Content Ideas: Using Answer the Public for content ideas

 Content Creation

1. Content Strategy: Developing a content strategy

2. Blog Writing: Writing engaging blog posts

3. Video Creation: Creating video content for social media
and websites

4. Graphic Design: Creating graphics for content

5. Content Repurposing: Repurposing content for different
formats

6. Storytelling: Using storytelling techniques in content
creation

7. Content Calendar: Planning and scheduling content

8. Using Answer the Public: Finding questions and topics
related to your niche

 Graphics Design using Canva

1. Design Principles: Understanding design principles

2. Template Selection: Choosing and customizing Canva
templates

3. Graphic Elements: Creating and editing graphic elements

4. Branding: Creating consistent branding across designs

5. Social Media Graphics: Designing graphics for social
media

6. Infographics: Creating informative and engaging
infographics

7. Design Best Practices: Following design best practices
for effective graphics

 Introduction to Affiliate Marketing

Revision

Project Presentation

1. Project Overview: Providing an overview of the project

2. Key Findings: Presenting key findings and insights

3. Design and Development: Showcasing

DURATION |12 WEEKS | THREE CLASSES IN A WEEK | 2 HOURS | ONLINE AND OFFLINE | KARU & BWARI ABUJA

NOW YOU HAVE A CHANCE TO CHANGE YOUR LIFE.